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Blog Archives

Morphing into Mobile !

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Maslow and Websites

This blog caught our attention through all the hundreds of other posts !   When evaluating the influence and quality of your website, sometimes it helps to take a step back and prioritize the site’s fundamental needs from the ground

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SEO Do’s & Don’ts 2013

Infographics are creative and manage to take the word document and make it appealing through animated images, funky fonts and colours. Media Sales House can’t get enough ! With SEO so significant in the digital world this infographic needs no

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Moving Ahead with Mobile

The reports are reading the same everywhere – the number of people who only access the Internet through their mobile devices, be it tablets or on Smartphones. This trend will be especially prevalent in growth markets, for example in China

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Who Connects to The Internet; How What & When ?

There are many research reports being published about online activity. The New Wave Report is South African based and provides interesting insight in a very user friendly lay out. Here are some highlights: The majority of Internet users are now

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Mobile Moves In and Replaces Desktop

The passion for the mobile platform providing DIGITAL advertising space is far from peaking. The infograph from 34sp.com illustrates the mobile mania in a way that even the most traditional marketers would stand up and dance ! Thanks to Graham

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Who influence’s the DIGITAL audience ?

It’s very interesting to look at the drivers of decision making. The DIGITAL world has created a “recommendation in the pocket” – what a fantastic term when considering the facts that Fi Bendall has gathered: According to Nielsen’s latest Global

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Local targeting in Mobile – should we be using it more in South Africa ?

Global journalist, Chi-Chao Chang are reporting local targeting in Mobile is not being used enough: Finally, the promise of location targeting is a reality…. so why aren’t more national brands using it? Here are five reasons why local targeting will

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Content Marketing all the Rage !

Content Marketing is all the rage making the Google DIGITAL news alerts very busy ! The article ” Making your ads viewable is only half the battle”  gives interesting content.     With online advertising in the throes of a full-fledged

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Mobile Mania in Africa

The Mobile growth in Africa has magic only believed in the figures: Africa is the world’s fastest growing mobile phone market and soon poised to have 735 million people using their phones for everything from transferring money to tracking animals

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