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Blog Archives

Content Marketing all the Rage !

Content Marketing is all the rage making the Google DIGITAL news alerts very busy ! The article ” Making your ads viewable is only half the battle”  gives interesting content.     With online advertising in the throes of a full-fledged

Posted in News, Posts

Mobile Mania in Africa

The Mobile growth in Africa has magic only believed in the figures: Africa is the world’s fastest growing mobile phone market and soon poised to have 735 million people using their phones for everything from transferring money to tracking animals

Posted in News

Digital Coupons

Deals have always been popular, but thanks in large part to the Great Recession, many consumers have rediscovered their love for coupons, Patricio Robles reports. When it comes to printing and redeeming online coupons, those who are – and aren’t

Posted in News

Digital marketing redifining recruitment?

In today’s digital marketing recruitment sourcing people with both marketing and technical experience is a jewel, it seems there now a new job title: Growth Hacker. Patricio Robles at eConsultantcy has done some research: Fueled primarily by Silicon Valley startups,

Posted in News

Retail Shops take digital to the next level

Free wi-fi in Pick ‘n Pay and Woolworths ? According to UK’s Tesco and M&S its a minimum expectation in adaption to consumers behaviour . Graham Charlton explores M&S as they bring digital to the shop  floor………………. M&S is testing

Posted in News

8 things you need to know about social media in South Africa

View Photo Social media in emerging markets is in a healthier place than ever. According to figures from Socialbakers, only two of the world’s top five Facebook countries are developed. With the rise of Mexico, that number could soon be

Posted in News

Website investment still key for online retailers despite the rise of social and mobile

  Want to know where you should be aiming your e-commerce investment to increase online sales? We asked 100 senior decision makers from leading global retail brands, who were attending the latest Internet Retailer conference, about what they are planning

Posted in News

Modern life governed by mobile

A recent mobility poll reveals 43% of South Africans are so attached to their cellphones that they cannot part with them while driving. Cellphone users globally have developed an intimate relationship with their mobile devices. SA tops the chart as

Posted in News

The Great Divide: Agencies and Tech Innovators Need to Get on the Same Page

The financial world believes that the social-media bubble has popped. That’s the message of an article published late last week in Fortune, analyzing the disastrous decline of the “Valley’s brightest lights” — Groupon shares down more than 70% from its

Posted in News

Digital marketing 101

Trumping the “dual-screen” concept, the reality is a “four-screen world” that includes the TV, PC, tablet and smartphone, says Google’s Sam Sebastian. Speaking at the Google Think 2013 Summit yesterday, Google’s director of government and local markets, Sam Sebastian, laid

Posted in News